Cathy O’Connor, the newly installed chief executive of billboard company oOh!Media, is confident the out-of-home advertising market is emerging from the impact of COVID-19, with marketers increasing ad spend and big spending categories returning.
Out-of-home was one of the worst hit advertising markets by the pandemic as lockdowns sent audiences home, away from CBDs and unable to travel, dramatically reducing the amount of people exposed to billboards.
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Miranda Ward is a journalist covering media and marketing for The Australian Financial Review based in the Sydney office. Connect with Miranda on Twitter. Email Miranda at miward@afr.com
