oOh!media slashes billboard rates by up to 95pc
The COVID-19 pandemic lockdown restrictions forced oOh!media to offer discounts ranging from 10 to 95 per cent on its billboards, as it deals with upended traffic conditions across major cities.
Buyers working at media agencies said oOh!Media had dropped rates by around 30 per cent overall and it had offered two-for-one billboard and panel deals during a period of considerable change and uncertainty in consumer behaviour.
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