Nine hopes to use a new video measurement across linear broadcasting and free streaming services to try to recapture a share of $700 million of worth of advertising revenue it believes has shifted out of the free-to-air broadcast market to the likes of Facebook and Google.
Nine CEO Hugh Marks. Louise Kennerley
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Max Mason covers insolvency, courts, financial crime, cybercrime and corporate wrongdoing. A Walkley Award winner, Max’s journalism has also received awards from the National Press Club of Australia, the Kennedy Awards and Citibank. Message Max on Signal https://tinyurl.com/MaxMason Connect with Max on Twitter. Email Max at max.mason@afr.com
