Why it matters: News Corp is one of the largest publishers in every major city
The company has moved from relying on print advertising to digital subscriptions
Internal figures show no growth among its once-popular tabloid newspapers
Subscriber growth at News Corporation’s local tabloids has stalled as the publisher grapples with how to reach an ambitious goal to increase the number of readers who pay for news.
The internal figures, contained in filings in New York overnight, show the total number of subscribers at The Daily Telegraph in Sydney, the Herald Sun in Melbourne, the Courier Mail in Brisbane and the Adelaide Advertiser was at 547,411 as of June 30. That is down almost 2 per cent in a year.
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Mark Di Stefano is Rear Window columnist, based in the Sydney newsroom. He previously worked at BuzzFeed, the Financial Times and The Information before joining the Financial Review as a media and tech correspondent. Connect with Mark on Twitter. Email Mark at mark.distefano@afr.com
