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News Corp’s Betr slapped with fine for 100-1 odds campaign

Mark Di Stefano
Mark Di StefanoColumnist
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News Corp-backed wagering company Betr has been informed by the NSW gambling regulator that it will be fined for an advertising blitz promoting the company’s launch with an outlandish 100-1 odds offer.

Betr will receive a $210,000 fine from Liquor and Gaming NSW for allegedly breaching anti-inducement regulations, according to a spokesman for the start-up company.

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Mark Di Stefano is Rear Window columnist, based in the Sydney newsroom. He previously worked at BuzzFeed, the Financial Times and The Information before joining the Financial Review as a media and tech correspondent. Connect with Mark on Twitter. Email Mark at mark.distefano@afr.com
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    Original URL: https://www.afr.com/companies/media-and-marketing/news-corp-s-betr-slapped-with-fine-for-100-1-odds-campaign-20230413-p5d07m