News Corp creates ‘innovation’ centre – but staff fear more cuts
It will ‘utilise AI technology to enhance our journalism capabilities’, the local publisher’s boss, Michael Miller, wrote in a note to employees last week.
Plenty of changes at News Corp Australia, with the local publisher’s various mastheads increasingly pooling digital resources for newsletters, social media content, video and even interactive graphics.
The company’s executive chairman, Michael Miller, told staff last week that News Corp would form something called the Editorial Innovation Centre – or EIC – which will “be the home of News’ multimedia content creation led by our most innovative story producers with the goal of publishing excellent journalism where new audiences are”. The EIC will “utilise AI technology to enhance our journalism capabilities, as well as identify and adopt new channels and story formats, as they emerge”, he wrote.
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Sam Buckingham-Jones is the media and marketing reporter at The Australian Financial Review. Connect with Sam on Twitter.
Mark Di Stefano is Rear Window columnist, based in the Sydney newsroom. He previously worked at BuzzFeed, the Financial Times and The Information before joining the Financial Review as a media and tech correspondent. Connect with Mark on Twitter. Email Mark at mark.distefano@afr.com
