Mercury Capital's purchase of the Bauer titles has opportunity, say industry experts.
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It's unlikely the members of Augusta National, the exclusive US golf club that hosts the Masters Tournament each year, typically spend much time thinking about Bec and Lleyton Hewitt, or the local cast of Bachelor in Paradise.
But some will be taking more interest now.
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Original URL: https://www.afr.com/companies/media-and-marketing/magazine-buyer-writes-new-story-20200619-p55499
