NewsBite

Kia signs record $107m deal with Tennis Australia

Sam Buckingham-Jones
Sam Buckingham-JonesMedia and marketing reporter
EmailLinkedInTwitterFacebook

Subscribe to gift this article

Gift 5 articles to anyone you choose each month when you subscribe.

Subscribe now

Already a subscriber?

Kia has signed a $107 million deal to extend its 22-year partnership with Tennis Australia for another five years, the biggest sports sponsorship deal in Australian history.

After a challenging few years hit by COVID, Tennis Australia has banked a $20 million-a-year bump to its bottom line, with 22-time Grand Slam winner Rafael Nadal launching the extended partnership on Tuesday at Melbourne’s Federation Square.

Loading...
Sam Buckingham-Jones is the media and marketing reporter at The Australian Financial Review. Connect with Sam on Twitter.
EmailLinkedInTwitterFacebook

Subscribe to gift this article

Gift 5 articles to anyone you choose each month when you subscribe.

Subscribe now

Already a subscriber?

License article

Read More

Latest In Media & marketing

Fetching latest articles

Most Viewed In Companies

    The Australian Financial Review Magazine

    BOSS Financial Review

    Sophia Rahmani is the new CEO of Magellan Financial Group.

    Life & Leisure

    Rich List

    Laurence Escalante takes to Instagram for some investigative work.

    Original URL: https://www.afr.com/companies/media-and-marketing/kia-signs-record-107-million-deal-with-tennis-australia-20230110-p5cbka