Keep it short and don't talk down, Turnbull told
Malcolm Turnbull should avoid spin-doctors and hubristic advertising, beware the public's BS detector, keep it short, and stifle his tendency to talk down to people, according to leading marketers and pollsters.
The job of selling "brand Turnbull" to the electorate will be made far easier if the new Prime Minister can rise above politics and address its angst about the post-mining boom economy's future, says Tony Mitchelmore.
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