New York | When Jay-Z clicked into a video call last week with Philippe Schaus, chief executive of LVMH Moët Hennessy Louis Vuitton’s drinks business, the Zoom backgrounds told the story.

Jay-Z spoke from a partly covered terrace of his Los Angeles home, wearing a casual sweater, accessorised by the outdoor living room and greenery around him. Schaus was in his office in Paris, wearing a suit, accessorised by shelves of elaborate drinks bottles behind him.