Crikey owner Private Media created a campaign with political strategy firm Populares that would capitalise on the threat of legal action from Lachlan Murdoch to drive subscriptions to the news website.
The inner workings of what Mr Murdoch’s lawyers claim was a deliberate scheme to invite a lawsuit have been laid bare in a newly updated defamation claim filed with the Federal Court.
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Sam Buckingham-Jones is the media and marketing reporter at The Australian Financial Review. Connect with Sam on Twitter.
