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In tennis rights fight, did McLennan play everyone?

In tennis rights fight, did McLennan play everyone?

The game was on when the then-CEO of Network Ten, Hamish McLennan, made an offer that was too good to be true – $50 million a year to broadcast the Australian Open at home.

Hamish McLennan was hired in February 2013 as CEO of the Ten Network. One of his first moves was to suggest the Australian Open tennis might be worth $50 million. Louise Kennerley

As a man who had charged his way up through the often destroy-your-opponent worlds of advertising, television and the Murdoch media empire, Hamish McLennan had learnt how to size up and play a distant opportunity.

In March 2013, the new chief executive of Network Ten Holdings reached out to his counterpart at Tennis Australia, Steve Wood, with what the passage of history suggests was a mischievous offer: the perennially third-ranked commercial TV network might be willing to pay $50 million a year to broadcast the Australian Open at home.

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Aaron Patrick
Aaron PatrickSenior correspondentAaron Patrick was a senior correspondent at The Australian Financial Review.

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Original URL: https://www.afr.com/companies/media-and-marketing/in-tennis-rights-fight-did-mclennan-play-everyone-20200803-p55hx0