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IMAX reopens in Sydney with a promise for more

Sam Buckingham-Jones

The first time Rich Gelfond visited Sydney, it was in 1996 for the opening of the IMAX cinema in Darling Harbour.

As an executive at IMAX, he had been to a few screen openings by then. “They fit a model. You know, I’ll make a little speech. They’re relatively staid affairs,” he said. “But when I got to the one in the original Darling Harbour, they gave me shots of tequila or vodka.”

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Sam Buckingham-Jones is the media and marketing reporter at The Australian Financial Review. Connect with Sam on Twitter.

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    Original URL: https://www.afr.com/companies/media-and-marketing/imax-re-opens-in-sydney-with-a-promise-for-more-20231027-p5efmt