The first time Rich Gelfond visited Sydney, it was in 1996 for the opening of the IMAX cinema in Darling Harbour.
As an executive at IMAX, he had been to a few screen openings by then. “They fit a model. You know, I’ll make a little speech. They’re relatively staid affairs,” he said. “But when I got to the one in the original Darling Harbour, they gave me shots of tequila or vodka.”
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Sam Buckingham-Jones is the media and marketing reporter at The Australian Financial Review. Connect with Sam on Twitter.
