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This absurd boxing match shows how profitable sports media’s become

This absurd boxing match shows how profitable sports media’s become

Why did a famous ex-baseball player get into a fight with a 21-year-old internet intern, and what does it say about popular culture?

David Bockino

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In early 2021, former professional baseball player Jose Canseco agreed to a boxing match against Billy Football, a 21-year-old intern for digital media platform Barstool Sports. Canseco had been hoping to fight one of the Paul brothers (Logan or Jake), both of whom had become famous as social media influencers and one of whom had dated Canseco’s daughter.

But they ignored his challenge, confident that they could secure better opponents on the celebrity boxing circuit. Canseco moved on, reverting to an old beef with Dan Katz (a.k.a. Big Cat), the co-host of popular Barstool podcast Pardon My Take. On Twitter (now X), Canseco threw the first jab: “The only person that dodges more than the Paul boys is @BarstoolBigCat.”

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Original URL: https://www.afr.com/companies/media-and-marketing/how-this-athlete-went-from-sporting-hero-to-online-joke-20240403-p5fh27