Ask anyone around the Australian media industry what’s the most successful local export over the last decade, and they might eventually settle on a one word answer: Bluey.

The ABC show about a six-year-old blue heeler and her Brisbane family has become a generation-defining sensation at home and overseas. It’s the most watched show in the history of ABC’s iView. During a week in August, Bluey became the most watched children’s show in the US on Disney+.