How Seven is betting the house on an American content studio
The network’s deal with NBCUniversal will run for seven years, and it expects to be able to launch yet another subscription video on-demand partnership after two years.
Before a full cinema featuring the Seven network’s biggest draws, David Koch, Sonia Kruger and Samantha Armytage, Seven West Media chief executive James Warburton this week pulled back the curtain on a massive new deal with NBCUniversal and how it plays into his long-term plans for Channel Seven.
The NBCU deal could make or break Mr Warburton and Channel Seven, and belatedly add a subscription streaming service to the free-to-air broadcaster. The first part of the plan involves using the NBCU content to launch a free-to-air channel, 7Bravo, and streaming the new content on its main channel and its free 7plus streaming service.
Edmund TadrosProfessional services editorEdmund Tadros leads our coverage of the professional services sector. He is based in our Sydney newsroom. Email Edmund at edmundtadros@afr.com.au
Mark Di StefanoColumnistMark Di Stefano is Rear Window columnist, based in the Sydney newsroom. He previously worked at BuzzFeed, the Financial Times and The Information before joining the Financial Review as a media and tech correspondent. Connect with Mark on Twitter. Email Mark at mark.distefano@afr.com
