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How COVID-19 created sustainable rugby league for NRL, Nine and Foxtel

How COVID-19 created sustainable rugby league for NRL, Nine and Foxtel

Against expectations, the NRL is back on the field and two decades of unsustainable broadcast rights inflation has ended.

NRL teams celebrated the resumption of competition on Thursday, starting with the Eels versus Broncos. Getty

In late April, interim NRL chief executive Andrew Abdo and chief digital officer Alex Alderson were in a meeting with Nine managing director of commercial Alexi Baker at Rugby League Central on Driver Avenue in Sydney's Moore Park when the room began to shake.

Abdo was used to the shaking at NRL headquarters following the demolition of the Sydney Football Stadium and the beginning of a rebuild. Over the next month Abdo, along with Australian Rugby League Commission chairman Peter V'landys and broadcasters Nine and Foxtel, led by CEOs Hugh Marks and Patrick Delany respectively, would shake the foundations of the NRL.

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Max Mason
Max MasonSenior courts and crime reporterMax Mason covers financial crime, courts and corporate wrongdoing. A Walkley Award winner, Max’s journalism has also received awards from the National Press Club of Australia, the Kennedy Awards and Citibank. Message Max on Signal https://tinyurl.com/MaxMason Connect with Max on Twitter. Email Max at max.mason@afr.com

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Original URL: https://www.afr.com/companies/media-and-marketing/how-covid-19-created-sustainable-rugby-league-for-nrl-nine-and-foxtel-20200529-p54xra