In late April, interim NRL chief executive Andrew Abdo and chief digital officer Alex Alderson were in a meeting with Nine managing director of commercial Alexi Baker at Rugby League Central on Driver Avenue in Sydney's Moore Park when the room began to shake.
Abdo was used to the shaking at NRL headquarters following the demolition of the Sydney Football Stadium and the beginning of a rebuild. Over the next month Abdo, along with Australian Rugby League Commission chairman Peter V'landys and broadcasters Nine and Foxtel, led by CEOs Hugh Marks and Patrick Delany respectively, would shake the foundations of the NRL.