NewsBite

How Bumble creates buzz

Liz Main
Liz MainReporter

Subscribe to gift this article

Gift 5 articles to anyone you choose each month when you subscribe.

Subscribe now

Already a subscriber?

Despite being an app that ostensibly eliminates the need to leave your house to find true love, a business partner or a best friend, running in-person events for users is to central Bumble's marketing strategy.

"You can't remove human connection. I certainly hope you can't. I would be afraid of a world that didn't have human connectivity," said Michelle Battersby, Bumble's Asia-Pacific marketing director.

Loading...
Liz Main is a journalist for The Australian Financial Review based in the Melbourne office. Connect with Liz on Twitter. Email Liz at liz.main@afr.com.au

Subscribe to gift this article

Gift 5 articles to anyone you choose each month when you subscribe.

Subscribe now

Already a subscriber?

Read More

Latest In Media & marketing

Fetching latest articles

Most Viewed In Companies

    Original URL: https://www.afr.com/companies/media-and-marketing/how-bumble-creates-buzz-20191015-p530rp