How Bumble creates buzz
Liz MainReporter
Despite being an app that ostensibly eliminates the need to leave your house to find true love, a business partner or a best friend, running in-person events for users is to central Bumble's marketing strategy.
"You can't remove human connection. I certainly hope you can't. I would be afraid of a world that didn't have human connectivity," said Michelle Battersby, Bumble's Asia-Pacific marketing director.
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Liz Main is a journalist for The Australian Financial Review based in the Melbourne office. Connect with Liz on Twitter. Email Liz at liz.main@afr.com.au
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