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Australia's most-trusted brand isn't Australian

Derek Rose

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Air New Zealand has been named Australia's most-trusted brand for a third year running, while the reputation of big banks and some financial service firms has plummeted, a survey of 10,000 Australians shows.

The 2019 Corporate Reputation Index, released on Monday and conducted each year since 2008 by the global Reputation Institute, showed half of Australia's top 60 corporations had strong or top tier reputations, an improvement on 2018.

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    Original URL: https://www.afr.com/companies/media-and-marketing/australia-s-most-trusted-brand-isn-t-australian-20190417-p51ewx