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'We’ve seen a real change of opinion': AMP's reputation gets smashed
Jessica GardnerDeputy editor - News
Revelations of misconduct at the Hayne royal commission have hit the reputation of wealth giant AMP much harder than it has the big four banks, but all five organisations must do a better job of proving they have changed their ways if they are to bounce back.
That's the view of Oliver Freedman of the Reputation Institute, which tracks community sentiment towards large, well-known, national companies and sells that data.
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Jessica Gardner is Deputy editor - News. She has previously edited the Companies and Markets section. Connect with Jessica on Twitter. Email Jessica at jgardner@afr.com
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