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Adolescent Sportsbet puts an adult in charge

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Sportsbet owns roughly half of the total online bookmaker market in Australia. It’s remarkable market share for the little blue app, particularly as countless online rivals have popped up over the years.

The Australian arm of London-listed Flutter Entertainment collected $2.4 billion of revenue in 2022, clocking more than $700 million in EBITDA.

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Mark Di Stefano is Rear Window columnist, based in the Sydney newsroom. He previously worked at BuzzFeed, the Financial Times and The Information before joining the Financial Review as a media and tech correspondent. Connect with Mark on Twitter. Email Mark at mark.distefano@afr.com
Sam Buckingham-Jones is the media and marketing reporter at The Australian Financial Review. Connect with Sam on Twitter.

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    Original URL: https://www.afr.com/companies/media-and-marketing/adolescent-sportsbet-puts-an-adult-in-charge-20230511-p5d7pn