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BlueScope steels itself for more ups and downs

Simon Evans
Simon EvansSenior reporter

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BlueScope chief executive Mark Vassella is no stranger to the ups and downs of the steel industry. He had a rough introduction to the spotlight in mid-2017, with Australia’s biggest steel-making group shedding $1.7 billion in sharemarket value on the day it announced he would be the new boss.

That 2017 sell-off was prompted by a warning of a softer few months ahead. Four-and-a-half years on, Mr Vassella is riding much higher with BlueScope having just reported its highest first-half profit for 20 years, on booming demand in its North American business and a jump in earnings from Australia as the house construction and renovations market surged.

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Simon Evans writes on business specialising in retail, manufacturing, beverages, mining and M&A. He is based in Adelaide. Connect with Simon on Twitter. Email Simon at simon.evans@afr.com

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    Original URL: https://www.afr.com/companies/manufacturing/bluescope-steels-itself-for-more-ups-and-downs-20220223-p59z3r