Transurban wants to add more signs to roads showing how much its tolls cost to market the time savings it claims drivers get from using its roads as it focuses on growing customer numbers over big acquisitions.

That was one initiative outlined to investors at a strategy day headlined by Transurban’s chief executive, Michelle Jablko, who flagged that the ASX-listed toll roads giant was reassessing how it allocated resources. “It’s about running the business better,” she said.