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That ‘ethical’ smoothie you love is made by a giant plastic polluter

That ‘ethical’ smoothie you love is made by a giant plastic polluter

Innocent markets itself as creating healthy products as sustainably as possible. In reality, it is owned by the world’s largest plastic polluter.

Will Dunn

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The port of Rotterdam is one of the few places in Europe where the true scale of the petrochemical industry can be glimpsed. Until the mid-2000s, the continent’s largest industrial area handled more cargo per year than anywhere else in the world, the largest component of which is a hundred million tonnes of crude oil.

For miles the road through the Europoort is flanked by a forest of distillation columns, flames belching in the distance, storage tanks the size of tower blocks standing in row upon row. And there at the end, a gate topped by a cheery pink hallo. Beyond it, in stark relief against the grey expanse of tarmac, sea and sky, a building clad with bright rectangles of green, pink and yellow.

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New Statesman

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Original URL: https://www.afr.com/companies/healthcare-and-fitness/that-ethical-smoothie-you-love-is-made-by-a-giant-plastic-polluter-20231016-p5ecmx