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Swisse vitamins delivers healthier market share

Simon Evans
Simon EvansSenior reporter
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Swisse, the major rival to ASX-listed vitamins group Blackmores, says it has been winning market share in Australia for most of 2021, and local sales have accelerated even faster in the three months ended September 30.

Swisse, which is owned by Hong Kong-listed Health & Happiness, said brand-building in the domestic market was paying dividends.

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Simon Evans writes on business specialising in retail, manufacturing, beverages, mining and M&A. He is based in Adelaide. Connect with Simon on Twitter. Email Simon at simon.evans@afr.com
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    Original URL: https://www.afr.com/companies/healthcare-and-fitness/swisse-vitamins-delivers-healthier-market-share-20211119-p59adv