Swisse vitamins has stepped up a push to sell more of its products in large supermarket chains and online after concluding the daigou trade which had brought a spike in sales for all big Australian vitamins players prior to the pandemic is unlikely to ever return to its previous size.
Nicole Kidman is one of the global ambassadors for Swisse, which has been gaining market share in Australia.
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Simon Evans writes on business specialising in retail, manufacturing, beverages, mining and M&A. He is based in Adelaide. Connect with Simon on Twitter. Email Simon at simon.evans@afr.com
