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Revlon files for bankruptcy after missing social media make-up boom

Claire Boston

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New York | Revlon has filed for Chapter 11 bankruptcy, unable to manage its heavy debt load after failing to tap into a cosmetics sales boom driven by social media influencers.

The cosmetics giant, owned by billionaire Ron Perelman, sought court protection in the Southern District of New York after the global supply chain crunch and steep inflation deepened its woes.

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    Original URL: https://www.afr.com/companies/healthcare-and-fitness/revlon-files-for-bankruptcy-after-missing-social-media-make-up-boom-20220616-p5aucy