The Japanese owners of Adelaide Hills natural skincare products company Jurlique have pumped $30 million into a new processing plant to tap into burgeoning demand from China, which has helped lift the company to annual revenues of $180 million.

Jurlique, which runs retail outlets in Australia and has a long-standing presence in David Jones and Myer department stores, has benefited from the same "clean and green" demand from Chinese consumers as vitamins companies like Blackmores and Swisse, with its China operations now generating between 25 to 30 per cent of total sales. This makes the China business, where there are 110 Jurlique retail stores, as large as the Australian business.