A private company with the rights to the Everlast brand of sports drinks and bottled water has raised $5 million to drive a push into the sector dominated by big rivals such as Powerade, but in the short-term has made do with sales to stranded cruise ships off the West Australian coast.
Former St Kilda AFL player Koby Stevens is among those who have invested in the $5 million raising by APR Pty Ltd, which secured the rights to produce the Everlast drinks range in Australia.
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Simon Evans writes on business specialising in retail, manufacturing, beverages, mining and M&A. He is based in Adelaide. Connect with Simon on Twitter. Email Simon at simon.evans@afr.com
