Swisse had a big downturn in March quarter sales in Australia but made up for it in China.
Chris Hemsworth and Nicole Kidman are big weapons in vitamins marketing sizzle.
The boss of ASX-listed AUMake International reckons there are 400,000 daigou traders in Australia.
Vitamins giant Swisse Wellness suffered from a similar sales downturn in Australia as fierce rival Blackmores in the early months of 2019 as hundreds of smaller daigou operators exited the market in the wake of new e-commerce regulations in China.
But Swisse, which has been owned by Hong Kong-listed Health & Happiness International Holdings for more than three years, was able to capitalise on the big channel shift, with online sales growth in China more than offsetting the Australian slide.
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Simon Evans writes on business specialising in retail, manufacturing, beverages, mining and M&A. He is based in Adelaide. Connect with Simon on Twitter. Email Simon at simon.evans@afr.com
