Blackmores profits tumbled 43 per cent in the March quarter.
Interim CEO Marcus Blackmore says deeper engagement with daigous is needed.
The shares are a long way from the euphoric highs of $220 in early 2016.
Blackmores will be ''buggered in the long run'' unless it can re-engage with powerful daigou traders who have spurned the vitamins company because it lacks inspiring new products, says its interim chief executive.
Blackmores shares initially tumbled 7 per cent in early trading on Tuesday to $83 after an ominous slide in profits and revenue, which 73-year-old Marcus Blackmore says is self-inflicted.
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Simon Evans writes on business specialising in retail, manufacturing, beverages, mining and M&A. He is based in Adelaide. Connect with Simon on Twitter. Email Simon at simon.evans@afr.com
