Opinion
Bet you didn’t know you needed a sleep coach
Sleep coaches offer practical, personalised and easily followed tips, with some even visiting your home to provide guidance on mattress suitability and assess the light and sound in the bedroom.
Tim CulpanA decade ago, high achievers would boast of how little sleep they got as if it were a sign of courage and stamina. That flipped on its head in recent years, with length and quality of sleep the new badge of honour.
Now, the most restful pastime humans can enjoy is starting to look like a competitive sport. According to the burgeoning sleep-tech industry, if you want to win – and apparently you do want to win – you need a sleep coach and high-end gadgets.
Bloomberg Opinion
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