When it comes to discussions on corporate culture it's interesting to note that Google's parent company Alphabet has dropped its "Don't Be Evil" mantra from its code of conduct. It comes at a time when consumers are consistently looking at how a company operates and Google itself continues to be associated with numerous privacy violations as it collects data on every user's move.

Yet while Google might realise its mantra no longer can be realistically applied, the key problem for organisations is they don't really know how to create the right culture and make sure it sticks. Wander through most organisations and there will often be numerous cultures in play – ranging from those people associated with the current leadership team to those associated with previous regimes.