The Lottery Corporation is Australia’s biggest provider of local lotteries.
Offshore provider The Lottery Office is rapidly taking market share.
Barrenjoey says while these operators are still small, they pose risk.
Viewers watching a game of rugby or their favourite NRL team stand a good chance of seeing an advertisement promoting US Powerball.
The Lottery Office, a local online lottery operator which gives Australians access to international jackpots, is behind a major marketing push to promote offshore competitions.
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Zoe Samios covers wagering and the business of sport from the AFR's Sydney newsroom. She was previously the media and telecommunications reporter for The Sydney Morning Herald and The Age, and covered media at The Australian. Connect with Zoe on Twitter. Email Zoe at zoe.samios@afr.com
