Complex financial products almost blew up the financial system in 2008.
As the market hit a bottom, Josh Best and Mike Surridge brainstormed a name for their new hedge fund. They wanted to send a message to prospective investors that they would keep it simple.
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Jonathan Shapiro writes about banking and finance, specialising in hedge funds, corporate debt, private equity and investment banking. He is based in Sydney. Connect with Jonathan on Twitter. Email Jonathan at jonathan.shapiro@afr.com
