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The mystery of Keith Gill, the Dumb Money hero who crashed Wall Street

The mystery of Keith Gill, the Dumb Money hero who crashed Wall Street

In 2021, he was hailed as an investing champion, now he’s the subject of a Hollywood film. But despite making millions, he’s nowhere to be found.

Keith Gill was an unlikely revolutionary. His T-shirts featured cats in sunglasses, his red headband made him look like a cross between peak-era John McEnroe and Cousin Greg from Succession, and his YouTube videos were long, dry analyses of corporate stocks. But revolutionary is what he unwittingly became at the start of 2021, when his advice to buy shares in the video game store chain GameStop made fortunes for a ragtag army of small individual investors and helped send a handful of large hedge funds to the wall.

Keith Gill with his Roaring Kitty YouTube channel was a central figure in the meme stock frenzy.  YouTube

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The Telegraph London

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Original URL: https://www.afr.com/companies/financial-services/the-mystery-of-keith-gill-the-dumb-money-hero-who-crashed-wall-street-20230926-p5e7mj