Adore Beauty co-founder Kate Morris has a personal goal to back 10 female founders to make them “really wealthy”. She says that is one way to ensure more investment finds it way to women-led businesses.
But that is just the start: Ms Morris says the way to get serious about addressing under-investment in female fund managers and founders is the $3.5 trillion superannuation industry.
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Jemima Whyte writes on business, specialising in companies, capital markets and innovation. Jemima has reported on business for The Australian Financial Review for more than 13 years. Email Jemima at jemima.whyte@afr.com
