Commonwealth Bank is stepping onto the turf of big retailing platforms such as eBay and Afterpay, unveiling plans to refer sales to retailers and use its popular app to bring its mortgage customers better deals from energy and broadband utilities and other businesses.
CBA said it would turbocharge its push beyond selling traditional banking products such as loans to create an ecosystem of services and products for retail and business customers, and use the latest technology to anticipate their needs and link them with each other.
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James Eyers writes on banking, payments and fintech. He is a former legal and investment banking editor at the AFR, has degrees in commerce and law from UNSW, and is co-author of Buy now, pay later: The extraordinary story of Afterpay Connect with James on Twitter. Email James at jeyers@afr.com.au
James Frost writes about banking, funds management and superannuation. Based in Melbourne, James has been reporting on specialist business and finance topics for 15 years. Connect with James on Twitter. Email James at james.frost@afr.com
