Well-connected oil and gas junior Strike Energy has unveiled ambitious plans for a $2.3 billion fertilisers venture in Western Australia that will take advantage of the wealth of low-cost gas it has found in the Perth Basin and fits neatly with governments' strategy for a gas-fired economic recovery.

Strike has already started discussions with potential customers and funding partners for Project Haber, a urea project to be based at Geraldton on the WA mid-west coast that analysts expect to attract interest from Wesfarmers, which currently imports the product.