London | The emerging global carbon market will radically reshape the world’s forests into a potentially booming asset class – one already worth $US100 billion ($156 billion) – but the industry has no seat at the table where the new rules are getting drawn up.

Two Australian veterans of the forestry industry are hoping to change that, launching an International Sustainable Forestry Coalition with 10 founding companies that together manage 9 million hectares of forest across 27 countries.