The stereotype of an information technology start-up is a software engineer cruising the inner city on a scooter, in Australian agribusiness, the face of innovation is actually a farmer.
One example is ProAgni, co-founded by Fiona Soulsby, Lachlan Campbell and Robert Bell. ProAgni has developed nutrition products for sheep and cattle that mimic kangaroo gut biology. The first product, ProTect, helps take antibiotics out of the food chain. ProAgni also has a probiotic product in development which will help reduce methane and other greenhouse gas emissions.