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How Treasury Wines’ boss beat the pandemic (and Chinese tariffs)

How Treasury Wines’ boss beat the pandemic (and Chinese tariffs)

Crises rocked Tim Ford’s first few months on the job. But his stoic approach is winning back investor support – and he has big plans for more growth.

James ThomsonColumnist

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For someone who hasn’t been out to lunch in almost a year, Treasury Wine Estates chief executive Tim Ford has chosen the perfect place for his comeback.

With just a few weeks until Christmas and with Melbourne finally reopened, the Friday lunch crowd at the Mitre Tavern is in full voice, so much so that Ford looks down dubiously at the smartphone recording our conversation on more than one occasion.

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James Thomson
James ThomsonColumnistJames Thomson is senior Chanticleer columnist based in Melbourne. He was the Companies editor and editor of BRW Magazine. Connect with James on Twitter. Email James at j.thomson@afr.com

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Original URL: https://www.afr.com/companies/agriculture/how-treasury-wines-boss-beat-the-pandemic-and-chinese-tariffs-20211213-p59h9e