Fake meat is in trouble. Sales of plant-based burgers are falling, investor largesse is waning and shares of the industry’s poster child, Beyond Meat, have slumped.
Still, ardent believers in products that can replace animal protein and help save the planet are backing a fundamental makeover. That means better ingredients offering more appealing textures, flavours and aromas, but also ones that require less processing, energy and resources, according to Costa Yiannoulis, managing partner at Synthesis Capital, a venture capital fund.
