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Why Telstra’s Vicki Brady gave up Taylor Swift for Spain

As the CEO prepares for the mobile sector’s big annual event, she’s firmly focused on grabbing the opportunities from AI after telcos missed out on past tech booms.

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Telstra chief executive Vicki Brady has made the ultimate sacrifice to be at the annual mobile world congress in Spain: she’s missing Taylor Swift’s Sydney shows.

Having secured tickets for her and her daughters last year, Brady quickly realised the clash. But speaking to this column from Barcelona on Saturday night, her excitement about the upcoming week at MWC was palpable.

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James Thomson is senior Chanticleer columnist based in Melbourne. He was the Companies editor and editor of BRW Magazine. Connect with James on Twitter. Email James at j.thomson@afr.com
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    Original URL: https://www.afr.com/chanticleer/why-telstra-s-vicki-brady-gave-up-taylor-swift-for-spain-20240225-p5f7mz