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How venture capital and star power built one of sport’s hot new brands

How venture capital and star power built one of sport’s hot new brands

When investor Kara Nortman and actor Natalie Portman decided to start a soccer team, they created a brand that has grabbed the sporting world’s attention.

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As the managing partner of Upfront Partners, the biggest venture capital firm in Los Angeles, Kara Nortman is used to making serious bets.

But with Angel City FC, the soccer team she founded in Los Angeles, on the brink of making the playoffs, Nortman can’t quite hide her nerves.

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James Thomson
James ThomsonColumnistJames Thomson is senior Chanticleer columnist based in Melbourne. He was the Companies editor and editor of BRW Magazine. Connect with James on Twitter. Email James at j.thomson@afr.com

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Original URL: https://www.afr.com/chanticleer/how-venture-capital-and-star-power-built-one-of-sport-s-hot-new-brands-20220916-p5bim5