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How gridiron and cartoon elves sent this ASX giant surging

The 12 per cent surge in Aristocrat Leisure’s share price reflects a solid profit beat. But there’s a secret sauce behind its long track record of growth.

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Gaming giant Aristocrat Leisure is one of those sneaky global success stories that often slips under the radar of ASX investors.

Over the last decade, the company has delivered a share price gain of 780 per cent, easily outpacing the 43 per cent gain on the ASX 200 and the 112 per cent return from the ASX 200 accumulation index, which assumes the reinvestment of dividends.

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James Thomson is senior Chanticleer columnist based in Melbourne. He was the Companies editor and editor of BRW Magazine. Connect with James on Twitter. Email James at j.thomson@afr.com

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    Original URL: https://www.afr.com/chanticleer/how-gridiron-and-cartoon-elves-sent-this-asx-giant-surging-20240516-p5je73