Sir Martin Sorrell believes it is "critical" to have a universal measurement for digital advertising to provide clarity around digital advertisements and ratings.
The WPP chief executive and founder noted Google and Facebook were "frenemies", with his company spending $US4 billion and $US1 billion with the two respectively on behalf of clients last year. That number is expected to rise to more than $US5 billion for Google and $US1.7 billion for Facebook this year.
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Max Mason covers insolvency, courts, financial crime, cybercrime and corporate wrongdoing. A Walkley Award winner, Max’s journalism has also received awards from the National Press Club of Australia, the Kennedy Awards and Citibank. Message Max on Signal https://tinyurl.com/MaxMason Connect with Max on Twitter. Email Max at max.mason@afr.com
