Roxy Jacenko’s Boot Camp wound up after aborted prize draw

The company behind Roxy Jacenko’s aborted $10m house giveaway will be wound up, with legal counsel telling a court the PR maven was the “only adult” in the irreparably broken business partnership.

The company behind Roxy Jacenko’s aborted $10m house giveaway will be wound up as the public relations maven and her former co-directors continue to trade barbs in court over the shambolic promotion.

The NSW Supreme Court has ordered the appointment of liquidators to Roxy’s Bootcamp after Ms Jacenko’s lauded giveaway in partnership with Youssef Tleis and Kassim Alaouie’s companies went south.

Entrants who participated in Roxy’s Brand Bootcamp course paid between $29 and $499 to enter the massive slated prize draw, in which the prize was a $10m mansion in Cronulla owned by Mr Tleis and Mr Alaouie.

It was subsequently revealed a clause in the trio’s agreement stipulated the giveaway would only proceed if the competition generated $11.5m in revenue.

Ms Jacenko ultimately pulled the plug on the promotion, with a bitter battle unfolding in recent months in the NSW Supreme Court about the fate of the Roxy’s Bootcamp company.

Mr Tleis, Mr Alaouie and Ms Jacenko in happier times.

On Wednesday, counsel for Ms Jacenko claimed she was the only “adult” in the partnership when she sought for liquidators to be appointed in June, contrary to Tleis Investments’ wishes.

But Supreme Court Justice Anthony McGrath rejected Ms Jacenko’s bid for her legal costs to be paid due to Tleis Investments’ early opposition to liquidators being appointed before he ultimately consented to the move.

The court heard Tleis Investments’ previous opposition arose from the company’s desire for the promotion to proceed – which it could not if liquidators were appointed.

The initial Roxy’s Brand Bootcamp promotion.

“I do not consider it was unreasonable conduct of the proceedings by Mr Tleis to have opposed the application for a provisional liquidator on the basis the reputation of the company and Tleis Investments might be harmed,” Justice McGrath said.

“Nothing done by Mr Tleis in opposing the appointment of provisional liquidators and subsequently consenting provides justification for a finding that their conduct was unreasonable.”

The $10m Cronulla house originally up for grabs in the doomed giveaway. Source: Core Logic

Justice McGrath declared the relationship between the members of Roxy’s Bootcamp had “irretrievably broken down” and found it was “just and equitable” that the company be wound up under S461K of the Corporations Act.

Andrew Blundell and Simon Cathro of Cathro and Partners – who were previously appointed as provisional liquidators – were appointed formally as liquidators with their consent.

Requirements to advertise the company’s winding up and liquidation were dispensed with as the company’s principal creditors are also those involved in the case.

Those parties are Ms Jacenko, Mr Tleis, and Yazbeck Law – a firm acting for Tleis Investments and Salameh Investments, the company for whom Mr Alaouie acts and which is owned by his wife Amani.

Youssef Tleis (left) and Kassim Alaouie addressing entrants on their social media platforms after Roxy Jacenko called in liquidators. Source: Instagram

“I’m satisfied there is no realistic prospect of any creditor opposing the winding up application with the principal creditors already indicating their consent to the order,” Justice McGrath said.

Ms Jacenko earlier made a personal commitment to refund all Roxy’s Brand Bootcamp courses as part of the competition and allowed all customers to continue accessing the material for 12 months.

The Daily Telegraph previously reported more than 7000 participants who entered the prize draw between March and May had a week in early June to apply for refunds after liquidators were first provisionally appointed.

Originally published as Roxy Jacenko’s Boot Camp wound up after aborted prize draw