Australian ice cream brand Streets reveals major packaging change

An Australian ice cream brand has revealed some of its top treats will undergo a makeover.

An iconic Australian ice cream brand selling classics such as Golden Gaytime and Paddle Pop have unveiled a bold new change.

Streets ice cream owner Unilever announced on Monday its packaging would be undergoing a major makeover in April.

From next month, ice cream varieties such as Blue Ribbon and Magnum will be packaged in boxes bearing the “B Corp” logo.

The third-party certification is awarded to companies that meet “high standards of social and environmental performance, accountability, and transparency”.

“More than half of Australian consumers consider sustainability an important purchase criterion,” Unilever ANZ Head of B Corp David Dwyer said.

Australian ice cream brand Streets has unveiled a change to its packaging. Picture: Unilever

“At the same time, many Australians are experiencing eco-paralysis, an overwhelming feeling they just don’t know where to start when it comes to having a positive impact.

“When you buy from B Corps, you support a better way of doing business and a better future for our planet and the people on it.”

As of February 2024, more than 8250 companies worldwide carried the B Corp certification, including in the US, Canada, and Australia.

The certification is awarded by B-lab, a Pennsylvania-based not-for-profit organisation. The “B” is intended to stand for beneficial.

A range of Unilever products already will also carry the logo, including Omo detergents, Hellmann’s sauces, and TRESemme hair products.

Originally published as Australian ice cream brand Streets reveals major packaging change