Australian cruises are booming among Gen Z and millennials, here's why

Not only is multi-generational cruising a hot travel trend, more millennials and Gen Z passengers than ever are booking their own cruises. 

It’s official: the future of cruising is the younger generation. Millennials are the most enthusiastic about planning a cruise holiday, according to the Cruise Line International Association’s State of the Cruise Industry 2024 report, with 81 per cent of cruise travellers aged 29 to 44 planning to cruise again. And a whopping 36 per cent of cruisers are under the age of 40. With endless activities, from virtual skydiving to movies under the stars, as well as access to the latest in technology (including fast internet) it’s easy to see why holidays at sea are increasingly appealing to millennials and Gen Z.

Princess Cruises, which currently has three ships sailing in Australian waters, has noted a shift in passenger demographics, with more millennials and young families embarking from Aussie ports. According to Princess, the younger crowd are drawn to the line’s innovative Medallion Class wearable technology, entertainment options, fine dining and for those with children, the kids’ and teen clubs.

“Cruising has become a multi-generational tradition, with younger age groups first experiencing Princess Cruises through family trips and then returning to create their own special memories,” Princess Cruises’ Nick Ferguson says.

“They recognise the incredible value of cruising, combining luxury accommodation, entertainment, dining, and transportation to multiple destinations in one package.”

According to Ferguson, the younger demographic is attracted to shorter “seacations”, that is the two- to four-night cruises such as the three-day round-trip from Sydney taking in Eden on the NSW Sapphire Coast where cruisers can snorkel, swim and kayak.

Millennials are the most enthusiastic about planning a cruise holiday, with 81 per cent of cruise travellers aged 29 to 44 planning to cruise again. Picture: Princess Cruises/Supplied.

Last year’s gripping “TikTok reality show” aboard the nine-month long Ultimate World Cruise on Royal Caribbean’s Serenade of the Seas where passengers posted highlight reels of their days at sea brought a new audience to the cruising world, so it’s no surprise Royal Caribbean is also noticing a change in demographics.

“More than ever, we’re seeing younger travellers opt for a cruise, especially millennials, Gen Z and young families who have increasingly taken to this style of holiday,” Royal Caribbean’s Gavin Smith says.

“Young Australians are drawn to the ease of exploring multiple destinations without the hassle of airports, flights, or peak-season accommodation costs.”

Younger people recognise the value of cruising, combining luxury accommodation, entertainment, dining, and transportation to multiple destinations in one package. Picture: Princess Cruises/Supplied.

Smith says that value is a big drawcard for those looking for a trip where dining, entertainment, and activities are all taken care of.

“We’re seeing a noticeable shift among younger generations, particularly in Queensland, where Quantum of the Seas has introduced the seven-night South Pacific holiday from Brisbane, taking guests to destinations like Noumea and Mystery Island,” Smith says.

“Meanwhile, our short weekend escapes continue to be a hit with groups of young friends. The three-night Short Getaway from Sydney is a go-to for those wanting a quick holiday.”

Originally published as Australian cruises are booming among Gen Z and millennials, here's why